Home > Term: DMA
DMA
Acronym for Designated Market Area. DMAs are a way of designating particular geographic markets, and are often ranked by size of population. New York City is the nation’s largest DMA so its DMA ranking is 1 and cost for air time for tv advertising is generally calculated using this rank as part of the equation for tv advertising costs.
- Jenis Kata: noun
- Industri / Domain: Periklanan
- Kategori: Iklan melalui televisi
- Company: Apple
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