A professional who develops and applies psychological techniques to personnel administration, management, and marketing problems. Responsibilities include:

• Observes details of work and interviews workers and supervisors to establish physical, mental, educational, and other job requirements.
• Develops interview techniques, rating scales, and psychological tests to assess skills, abilities, aptitudes, and interests as aids in selection, placement, and promotion.
• Organizes training programs, applying principles of learning and individual differences, and evaluates and measures effectiveness of training methods by statistical analysis of production rate, reduction of accidents, absenteeism, and turnover.
• Counsels workers to improve job and personal adjustments.
• Conducts research studies of organizational structure, communication systems, group interactions, and motivational systems, and recommends changes to improve efficiency and effectiveness of individuals, organizational units, and organization.
• Investigates problems related to physical environment of work, such as illumination, noise, temperature, and ventilation, and recommends changes to increase efficiency and decrease accident rate.
• Conducts surveys and research studies to ascertain nature of effective supervision and leadership and to analyze factors affecting morale and motivation.
• Studies consumer reaction to new products and package designs, using surveys and tests, and measures effectiveness of advertising media to aid in sale of goods and services.
• May advise management on personnel policies and labor-management relations.
• May adapt machinery, equipment, workspace, and environment to human use.
• May specialize in development and application of such techniques as job analysis and classification, personnel interviewing, ratings, and vocational tests for use in selection, placement, promotion, and training of workers and be designated Psychologist, Personnel.
• May apply psychological principles and techniques to selection, training, classification, and assignment of military personnel and be designated Psychologist, Military Personnel.
• May conduct surveys and tests to study consumer reaction to new products and package design and to measure effectiveness of advertising media to aid manufacturers in sale of goods and services and be designated Market-Research Analyst II.