A professional who directs and coordinates activities of subordinate managerial personnel involved in operating retail chain stores in assigned area. Responsibilities include:

• Interviews and selects individuals to fill managerial vacancies.
• Maintains employment records for each manager.
• Terminates employment of store managers whose performance does not meet company standards.
• Directs, through subordinate managerial personnel, compliance of workers with established company policies, procedures, and standards, such as safekeeping of company funds and property, personnel and grievance practices, and adherence to policies governing acceptance and processing of customer credit card charges.
• Inspects premises of assigned area stores to ensure that adequate security exists and that physical facilities comply with safety and environmental codes and ordinances.
• Reviews operational records and reports of store managers to project sales and to determine store profitability.
• Coordinates sales and promotional activities of store managers.
• Analyzes marketing potential of new and existing store locations and recommends additional sites or deletion of existing area stores.
• Negotiates with vendors to enter into contracts for merchandise and determines allocations to each store manager.